About

FireGround

How it all Started?

Fireground started life as Domestique Coffee, opening its doors in December 2024. Cheam finally had its own independent coffee spot, and it didn’t take long for locals to prove Jodie & Rob right this place had been needed for a while.

The Original Plan

Originally, the plan was to build a cycling café.But as things grew, something else started to take shape. A proper neighbourhood spot. A place with a great vibe, familiar faces, and a real sense of community. Leaning too heavily into cycling just didn’t feel right anymore. From day one, Jodie and Rob wanted the café to feel authentic if it wasn’t something they genuinely loved, it wouldn’t make the cut. And over time, they realised cycling wasn’t as big a part of their lives as it once was. The name, the look, even the concept… it all started to feel a bit forced.

The Focus on Coffee

What never changed was the focus on coffee and community. Roasting their own beans had always been the goal, and as that became more real, it was clear the Domestique name no longer quite fit (and, truth be told, people pronouncing it “Domestic” wasn’t exactly ideal either). It was time for something new. After plenty of back and forth, inspiration came from Rob’s day job as a firefighter. There are loads of great fire service phrases, but one stood out straight away Fireground. Split the word in two and either half is relevant to both coffee and fire. Simple, meaningful, and finally something that felt like them. There was a short crossover where both names lived side by side, but it wasn’t long before Fireground took over. Same people, same place, same passion just a name that fits. Jodie and Rob were complete beginners when they started, in both coffee and business. But what they lacked in experience, they’ve made up for with hard work, curiosity, and a constant drive to get better. They’re still learning every day and they hope a bit of that ‘fire’ comes through in every roast and resulting cup.